Anchor textCanonical LinkDuplicate ContentNofollowPageRankSEO

The Tricky Issue of Duplicate Content & What Google Says About It

Being a full-time on-line marketer means it’s important to preserve an in depth watch on how Google is rating pages on the internet… one very severe concern is the entire subject of duplicate content material. More importantly, how does having duplicate content material by yourself web site and on different individuals’s websites, have an effect on your key phrase rankings in Google and the opposite engines like google?

Now, not too long ago evidently Google is far more open about simply the way it ranks content material. I say “seems” as a result of with Google there are years and years of distrust relating to how they deal with content material and site owners. Google’s complete “do as I say” angle leaves a bitter style in most site owners’ mouths. So a lot so, that many have had greater than sufficient of Google’s angle and ignore what Google and their pundits say altogether.

This might be very emotionally fulfilling, however is it the precise route or angle to take? Probably not!

Mainly as a result of, no matter whether or not you like or hate Google, there is not any denying they’re King of on-line search and you should play by their guidelines or depart plenty of severe on-line income on the desk. Now, for my main key phrase content material/pages even a lack of just some locations within the rankings can imply I lose lots of of {dollars} in day by day commissions, so something affecting my rankings clearly get my speedy consideration.

So the entire tough subject of duplicate content material has brought on me some concern and I’ve made an ongoing psychological word to myself to seek out out all the pieces I can about it. I’m primarily fearful about my content material being ranked decrease as a result of the major search engines suppose it’s duplicate content material and penalizes it.

My scenario is compounded by the truth that I’m closely into article advertising – the identical articles are featured on lots of, some occasions hundreds of web sites throughout the online. Naturally, I’m fearful these articles will dilute or decrease my rankings moderately than accomplish their supposed goal of getting greater rankings.

I attempt to fluctuate the anchor textual content/key phrase hyperlink within the useful resource bins of those articles. I do not use the identical key phrase phrase again and again, as I’m practically 99% constructive Google has a “keyword use” quota – repeat the identical key phrase phrase too usually and your extremely linked content material will probably be lowered round 50 or 60 locations, principally taking it out of the search outcomes. Been there, finished that!

I even like submitting distinctive articles to sure fashionable websites so solely that web site has the article, thus eliminating the entire duplicate content material subject. This additionally makes for an awesome SEO technique, particularly for starting on-line entrepreneurs, your individual web site will take a while to get to a PR6 or PR7, however you possibly can place your content material and hyperlinks on excessive PR7 or PR8 authority websites instantly. This will usher in high quality site visitors and assist your individual web site get established.

Another method I fight this subject is through the use of a 301 re-direct in order that site visitors and pagerank flows to the URL I need ranked. You may use your Google Webmaster Tool account to indicate which model of your web site you need ranked or featured: with or with out the “w w w”.

The complete purpose for doing any of this has to do with PageRank juice – you wish to cross alongside this rating juice to the suitable web page or content material. This can increase your rankings, particularly in Google.

Thankfully, there’s the comparatively new “canonical tag” you need to use to inform the major search engines that is the web page/content material you need featured or ranked. Just add this meta hyperlink tag to your content material which you need ranked or featured, as within the instance given under:

hyperlink rel=”canonical” href=”place your preferred link here”

Anyway, this complete duplicate subject has many faces and sides, so I like going on to Google for my info. Experience has proven me that Google would not at all times provide the full monty, however for essentially the most half, you possibly can observe what they are saying. Lately, during the last 12 months or so, Google appears to have made a serious coverage change and are telling site owners much more info on how they (Google) rank their index.

So for those who’re involved or fascinated by discovering out extra about duplicate content material and what Google says about it attempt these useful hyperlinks. First one is a really informative video on the topic entitled “Duplicate Content & Multiple Site Issues” which is offered by Greg Grothaus who works for Google.

http://www.youtube.com/watch?v=6hSoXutuj0g

Another nice hyperlink is that this web page from Google Webmasters Support Answers by Matt Cutts. It has plenty of useful info, together with a video on the Canonical Link Element. It’s situated right here:

http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=139394

In yet one more put up, Matt Cutts discusses the associated subject of content material scraping and advises site owners to not fear about it. This is a barely totally different matter, different site owners and unmentionables could use software program to scrape your web site and place your content material on their web site. This has occurred to me, numerous occasions, together with when my content material has been lowered to scrambled nonsense. Cutts says to not fear about this matter as Google can often inform the unique supply of the fabric. In reality, having hyperlinks on this duplicate content material may assist your rankings in Google.

“There are some people who really hate scrapers and try to crack down on them and try to get every single one deleted or kicked off their web host,” says Cutts. “I tend to be the sort of person who doesn’t really worry about it, because the vast, vast, vast majority of the time, it’s going to be you that comes up, not the scraper. If the guy is scraping and scrapes the content that has a link to you, he’s linking to you, so worst case, it won’t hurt, but in some weird cases, it might actually help a little bit.”

As a full time on-line marketer I’m not so simply satisfied, I primarily have urgent issues about my unscrupulous competitors utilizing these scrapings and duplicate content material to undermine one’s rankings in Google by triggering some key phrase spam filter. Whether actually this really occurs, solely Google is aware of for certain, however it’s simply one other indication, regardless of the very detailed and useful info given above, duplicate content material and the problems surrounding it, will nonetheless current severe issues for on-line entrepreneurs and site owners sooner or later.

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