Qivana is a well being and wellness firm that is teamed up with executives from McKesson Pharmaceuticals to create a full line of built-in well being merchandise, together with merchandise for Weight-Loss, Women’s Health, Children’s Health, Sports Nutrition, Skin Care and extra.
On the enterprise facet of issues, these merchandise attain the market by direct gross sales by means of a community advertising and marketing distribution mannequin.
If you are reviewing corporations and in search of the very best dwelling based mostly enterprise alternative, I’ve a guidelines of important traits you’ll want to think about.
So let’s get proper right down to brass tacks and check out Qivana to see how they measure up.
First, the business itself. Health & Wellness is a development business that simply handed the $112 Billion mark a pair months again, with no indicators of slowing down. As child boomers age and folks develop into extra well being acutely aware on the whole and open to different medication, I search for this development to proceed, which is a powerful constructive for a corporation like Qivana.
Next let us take a look at firm administration. Qivana has put collectively a really completed govt staff made up of heavy hitters like CEO Derek Hall, who’s been concerned with a number of corporations within the well being subject, like Nature’s Way & Botanical International, and CMO Craig Johanson, who has expertise with Xango and Tahini Noni.
The whole Qivana staff is robust throughout the board, with a number of expertise and a confirmed observe document of success, significantly with different networking corporations, one other constructive.
Third, let us take a look at the product. The Qivana product line relies on what they name the “Qore” system with a deal with cleaning, cleansing, and supplementation. It’s a a 3-step platform utilizing historical Chinese herbs along with a various assortment of nutritional vitamins and minerals to stabilize, vitalize, and optimize well being.
Because the product line is comparatively distinctive, in demand, and of top quality – it is honest to say that Qivana brings a superb product to market.
The downside comes while you take a look at the enterprise mannequin. Qivana makes use of a binary compensation plan, which is pretty customary on this business and will be profitable, so long as gross sales are made frequently and also you proceed to construct out your group.
And that is the place Qivana comes up brief.
To be blunt, this firm simply does not know learn how to market within the 21st century.
When it involves recruitment, sponsoring, and constructing a enterprise, Qivana’s “strategy” consists of bugging family and friends, utilizing reminiscence joggers to create an inventory, and making use of the (dreaded) 3-foot rule when in line at Starbucks…
If you have ever tried these things, you already know – it is no enjoyable! And it simply does not work…
And whereas it is true that Qivana is making an attempt to include social media platforms, notably twitter & fb, the reality is, except you understand how to make use of internet 2.zero as a part of an general complete technique, that is actually no totally different than placing your flyer on a automotive windshield – simply doing it our on-line world!
As for the gross sales pitch, it is the identical previous standard – pitching the comp plan, the patent, the supply system, the administration staff – and sending individuals to the company replicated web site…
The truth is, it does not matter how nice your merchandise are or for those who’ve received the very best comp plan since Moses was briefly pants. If you do not know learn how to market to a audience, you will not construct a profitable, lengthy lasting enterprise – interval.
So, is Qivana a rip-off? Absolutely not.
Qivana generally is a nice alternative. But for the entrepreneur severely contemplating Qivana as a main enterprise, it is necessary to guage precisely how you’d market your Qivana enterprise and sponsor new distributors regularly.
The fact of the matter is that this. Your success might be based mostly on one factor and one factor solely – your capability to draw new, motivated prospects to who’re all in favour of your corporation and able to be a part of.
Either you understand how to try this already – otherwise you want a system that may do it for you…
If you select to get entangled with Qivana, along with studying the ins and outs of the product line and comp plan, it is important that you just dedicate simply as a lot time studying learn how to market your corporation on-line.