In James Martell's Affiliate Handbook, he mentions that he focuses on optimizing nearly solely for Google, since they get the majority of search engine visitors. But there's been somewhat little bit of controversy recently about a few of James's websites being penalized by Google. My private suspicion is that his websites had been excessively cross-linked, and a few of them may need had duplicated content material. But one of many issues I’ve observed is that the Martell websites are doing very effectively in Yahoo.
An excellent good friend of mine is an skilled at SEO. He defined to me a number of days in the past that Yahoo's present algorithm is similar to Google's previous algorithm, earlier than Google began attempting actually arduous to thwart SEO's and affiliate entrepreneurs. This would clarify why Martell's websites are nonetheless doing very effectively in Yahoo. And whereas Google may nonetheless get quite a lot of searches, Yahoo isn’t any slouch. If Yahoo will get half the searches achieved on it that Google does, then it's nonetheless sending a terrific quantity of visitors. (I heard somebody say that Google may put the lobster on the desk, however Yahoo can nonetheless put the steak on the plate.)
Yahoo is extra delicate to on-page optimization than Google. One of the one flaws (and it's a minor flaw) with James's supplies is his give attention to key phrase density and on-page optimization. Off web page components matter far more than on web page components proper now, and that scenario received't change anytime quickly, so far as I'm involved. It's simply a lot simpler to govern your on-page components than it’s to govern your offpage components. Yahoo's an enormous fan of getting your key phrase within the URL, however Yahoo's outcomes are closely associated to your backlink construction too.
I like to recommend James Martell's e-book and his strategies, however I encourage everybody to do some impartial considering too. I disagree with a cookie-cutter method to webmastering, and to enterprise as a complete. Pay consideration to what's happening, and experiment with various things. Learn what's working for you, each in Yahoo, and in Google, and don't be afraid to attempt one thing completely different from time to time.