So you need to interview a guru in your discipline.
You know an interview with that particular person will probably be good for your enterprise. For your credibility.
The downside is that their regular payment per hour is up there within the stratosphere. You might get a one on one golf lesson with Tiger woods for cheaper.
So how do you get these guys to come back on board?
Well, one of many methods that has enabled me to get interviews with advertising and marketing and copywriting leaders like John Carlton, Ted Nicholas and Alex Mendosian is to inform these guys that I needed to develop into an affiliate.
Now don't get me mistaken. I didn't strategy these guys blind with this provide. I really used a PR man I’ve to arrange the contact.
But what I did was to "sweeten the deal" just a little for the consultants. One take a look at my Web web site would have instructed these guys that I might assist to advertise them. But by enrolling myself as an affiliate of their gross sales machine, I gave them one more reason to offer me an interview.
Yes, they had been serving to me out. But now, in actual phrases, they had been serving to themselves out if my database determined to purchase what they had been providing.
As an affiliate I helped to advertise Ted Nicholas's membership web site. For Alex Mendosian I promoted his Tele-Seminar Secrets. And for John Carlton I plugged his Copywriting Secrets line of merchandise.
In every case, they knew that I had a vested curiosity of their merchandise doing nicely. If I made cash, they made cash.
So they helped me out.
I feel the most effective factor so that you can do if you wish to land a "big fish" is to say to those guys: "I want to sell for you; I want to become a salesman." Then fill out their affiliate data.
If they don't have an affiliate web site, say, "I really like what you're doing and I'd like to help promote and sell your products and services."
Why would they are saying no to that? The reply is that they wouldn't.
So get on the market and provide to plug somebody's product.
You simply would possibly discover you find yourself with a extremely marketable interview you could leverage off to advertise your enterprise in consequence.